As State Manager, you''ll report to the Regional Vice President, working with distributor partners to boost brand visibility and distribution, and finding ways to drive sales. You will lead marketing reps, brand ambassadors, and eventually field sales managers, focusing on driving sales, tracking KPIs, and developing your team. The ideal candidate has experience of working with the Mississippi Miller network. This role offers potential for expansion to include managing Louisiana as well.
Developing and implementing annual operating plan which includes financial, volume, and distribution objectives
Building and managing relationships through all levels of distributors’ management and motivating them to execute goals and objectives
Establish and monitor sales/key performance indicator targets for individuals who report to you, providing consistent feedback, coaching, and overseeing performance management.
Spending significant time working the market with distributor sales teams, as well as actively engaging in the market yourself.
Managing assigned budgets including incentives, branded merchandise and other departmental expenses.
Set goals for your state and work with wholesalers to forecast and apply sales plans.
Conduct regular meetings to review distributor performance and provide strategic direction.
Monitor sales data to identify trends and growth opportunities.
Ensure the state meets their plans and provide corrective roadmaps if needed.
Engage with trade shows, smaller regional chains, and key accounts with both on and off premise.
Communicate with distributors, manage pricing strategies, promotions and inventory levels.
Ensure distributor sales staff is trained on product knowledge and sales techniques.
Ensure all sales practices are compliant with state & company policies/law
Preferred 7 years of sales experience in the alcoholic beverage industry with knowledge and passion for both commercial and premium products in a retail environment
BA degree or equivalent experience in Business, Marketing or related field.
5 years in a leadership role supervising a sales team.
Experience managing distributors in the MS Miller network.
Proficiency in using CRM and sales reporting tools
Well organized with ability to work both independently and within team environment
Results oriented, innovation, strong problem solving and negotiation skills
Ability to work and succeed in dynamic entrepreneurial environment
Must be able to build and maintain customer relationships
Understanding of Microsoft Excel, Outlook, and PowerPoint